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Why Your Facebook Page Username Matters More Than You Think
Your Facebook Page’s username isn’t just a vanity tag—it’s the digital front door to your brand. Here’s why locking it in matters:
Easier to Find
Your username becomes part of your Page’s web address (example: facebook.com/YourBusinessName). This makes it simple for people to search, share, and remember.
Professional & Consistent Branding
A custom username keeps your business name consistent across platforms. Instead of a messy string of numbers, you get a clean, professional link that builds trust.
Boosts SEO & Visibility
Search engines pick up usernames and URLs. A well-chosen Facebook username can actually help your Page show up when people Google your business.
Shareability = More Clicks
Think about it: which looks more trustworthy on a business card, flyer, or ad?
facebook.com/123456789 or facebook.com/YourBrand
Claim It Before Someone Else Does
Usernames are unique. If your business name is available, secure it now—once it’s gone, it’s gone.
How to Change It (Desktop Only)
Log into Facebook on a computer.
Switch into your Page.
Go to Settings & Privacy → Settings → Page Setup.
Under General Page Settings, click Edit next to “Username.”
Enter your new username and hit Save changes.
Pro Tip: Your username should match your business name as closely as possible. Keep it short, simple, and brand-aligned.
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